The first Asian-European Congress was held in Beijing (China) from May 6-7, 2013. The event was organized by the Center for strategic intercultural communication (StrategicInterCom) and the European Coaching Association (ECA) and supported by the German Chamber of Commerce (AHK) as a strategic partner.
Sponsors included the European Chamber of Commerce and other national chambers of commerce. Thus, the promoter level showed China’s increased current interest in coaching. The congress organizers underlined the desired bridge function of the event by the theme he chose: "Transformation across Frontiers – The Art of Leadership Development". For more information, please visit: www.business-innovation-congress.com